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If it is said the reputation of “ China wooden toys town”
of Yun he, Zhejiang is a monument in China wooden toys history . Therefore
the first name should be carved on the monument is He Shouzhen.
Yunhe located in south of Zhejiang which was circled by many green mountains
and the lakefront of beautiful Xiangong lake. From the old ages it is
a good place with graceful and rich., but for a long time, people lived
with a big “cornucopia”, while their life was very poor.
In 1972, He Shouzhen, who was the manager of Chishi machine factory, heard
about Shanghai Light Industry Imp.& Exp. Company will extend some
exporting crafts orders in Zhejiang. Then he went to Shanghai and met
with interrelated person , he introduced the natural resource and advantage
of Yunhe, the people seated were deeply attracted by his words. Then he
got 3 samples exporting to Japan, on the way back to Yunhe, he thought
a lot and believed that he had taken back a hopeful seed.
At the end of 1980, HeShangqing, who was assistant of his
father for many years, succeed the factory. then he began to manage the
factory with his own’s will. Difference with his father, he think
the only rule can judge a worker good or bad is quality. although he had
done the job for many years. He was not only satisfied with the business
available, but also went out to look for more change. Once he got a new
design , he always try his best to do all things. He thought if a company
want to develop and exsit in modern business competition, the most important
thing is improving benefit through the management.
At the beginning of 1993, He Shangqing bought about 2000sq
meters ground in western of Yunhe County and spent 10 months to build a
new factory, named “Hexin Building” and founded Hexin wooden
toys manufactory.
On 30 July.1994, Mr. He Shouzhen who was the founder
of Hexin died because of the sick, but one month later, another doom coming,
one of He Shangqing’s clients in Hongkong bankrupted,
this made him lost about HKD$1,000,000.00 and his factory had to stop.
Then he paid his attention to Shenzhen, and set up Shenzhen branch to
connect with foreign client directly.
In 1999, because of He Shangqing’s good reputation,
Shenzhen branch had made a lot of orders, then the head office of Hexin
began to be setting up in Yunhe.
At the end of 2000, its output is RMB12,000,000.00, Hexin is the member
of Council for China Toy Association and the member of China Toy's Standardization
and Technology Committee for China Quality and Technology Supervision
Bureau The member of Council for China Toy Association. Hexin developed
in a high speed. during the past 5 years, He Shangqing
had set up a special management, 90% orders from Shenzhen office and 98%
from abroad.
In 2001, with more and more orders from abroad, the available throughput
can’t produce so many orders, then He Shangqing
planned to buy about 10,000sq meters ground to build another bigger factory,
at the end of 2002 a new factory was born.
With the development of this times, Hexin is the winner in this field.
He Shangqing want to make his company to a high progress,
then he decided to make his son who was in charge of Shenzhen Branch for
many years as general manager , He bin as the third leader
of Hexin, he is mainstay of Shenzhen office and had gained many experience
in sales.
As a new leader in new times, he have to face up to many problems, the
most important is how to improve the influence of company and how to make
progress in quality,how to reduce the cost of producing.
So, He xin made its new direction and developing policy.
1. Pay more attention on internet trade---on the
basement of available to extend internet trade.
2. Register brand and add the accessory of product----registered Benho
toys and I wood games. And look for agent of the toys.
3. Set up domestic sales department----attend the toys fairs in many big
cities and exploit the domestic market.
4. Combine the advanced management with actual experience----comply with
ISO9001:2000
5. Regard the person with ability---discover person with ability and make
every workers exert themselves in their position.
With the 30 years development, nowadays Hexin had
reached a high position, It just like climbing a mountain, today Hexin
are in a good scenery, but we will never stop, to view many good scenery
in front, we will work harder and reach the top, to realize our aim. |